Emailing Your Resume: Creating Buyer
by Kevin T.
We receive scores of
resumes every week from all over North
America and the world. Almost one-half
of those submissions fail to properly
serve the sender for very avoidable
This article is meant to
provide constructive ideas to increase
the odds of your resume being considered
for any given position.
Not saving a resume
document in your own name.
The reader has to change the filename of
your resume document to keep track of
who and where you are in their system.
Imagine that you are a
hiring manager, or a recruiter receiving
dozens of resumes, and you receive a
resume that has the filename: res.doc or
cv.txt.You save the attachment to your
desktop. Your boss or client wants to
receive the resumes of likely candidates
for a position. You also receive resumes
from a Jane Smith and John Brown, also
saved to your desktop. Which resume are
you going to read first? Chances are,
you’ll choose the one with the name.
Many resume readers are not the final
hiring manager. Assistants are often
used to pre-screen submissions. These
assistants do not want to spend any more
time than is necessary on your document.
Give the reader your name to refer to
upfront without them having to change
Not saving a standard
introductory letter in the Drafts
folder to use as needed: Leaving the
message area blank.
The reader doesn't know who you are or
why you are writing. Many spam or virus
messages have no text in them. Combine
this with a resume with no name on it
and you are asking for the message to be
If you are taking the
time and trouble to send a message, why
not say something about yourself? If you
save a standard message, which you can
customize according to the position you
are applying for, you can copy and paste
a message in one or two clicks. You have
now tripled your chances that your
attachment will be opened.
Sending an attachment to
be opened within another attachment.
The reader is very likely to delete the
message without bothering to open the
This is simply begging
the reader to pass over your message.
There is double the work involved in
opening your double attachment (.eml)
and with some readers, you will generate
the fear of opening a potential virus.
attachments saved to the same message.
Two, three or even four different
Two or three different operations
(sometimes more) are then required to
view all of the documents. Much time is
wasted and that does not put the reader
in your court.
It isn't necessary to put
your resume on separate pages and save
the documents individually. You defeat
your purpose in doing this. Hiring
managers prefer to have one document to
open instead of two, three or four. Save
the reader's time spent opening
attachments and you increase the odds
that you will be actively considered.
Not pasting a .txt
version of your resume in the body of
the email message.
You lessen the likelihood of being
considered for a position because the
reader cannot instantly assess if you
have the minimum qualifications for the
Readers involved in the
pre-selection process to weed out the
keep and the discard piles are very
reluctant to open any resume attachment
that has a) no name, b) multiple
attachments and c) no contact
information in the email message.
Remember, in order to be actively
considered, you have to be visible to
the reader. Instantly connect with the
reader by pasting the resume text in the
message and be absolutely ruthless in
editing it. Edit the text so that every
word serves to create interest. The
average message is given maybe 20
seconds of initial viewing time. You
have to capture the reader’s interest in
a few short seconds. Keep a full resume
for your attachment if you want to
attach one. Use the email message itself
to hit the keywords and phrases that
relate to the position you are applying
for. Make the text relevant.
using the Subject line effectively to
concisely state your case and provide
Blank subject lines may convey the
impression of a lack of preparation or
interest in providing to the reader a
reason to view and assess the
The subject line is your
first opportunity to command
attention and stand out from the crowd.
Use the subject line to identify why you
are writing in a few, short words. Note
your main telephone contact there also
to make it easier to contact you.
Sending your resume in non-standard
formats: .wpd, .xls, .tiff, .jpg or .pdf
If the recipient doesn’t
have your particular program installed,
they won’t be able to open and read it,
and the message will possibly be
deleted. If you send a large size
attachment like a tiff, you run the real
risk of having your message stopped by
AAT (Automated Applicant Tracking)
software. These cyber sentinels will
often disallow a large attachment (more
than 100KB or so) to enter the company’s
mail system and may tag it as spam or a
potential virus or Trojan. If that
happens, you have just guaranteed that
your message will be deleted.
You generally have only one shot at
capturing the reader’s attention and
generating buyer interest. If you send a
message with little identifying
information, you run the risk of being
overlooked. Say something about
yourself; provide immediately accessible
contact information, and let the reader
assess your skills and qualifications
upon clicking on your message. You will
build credibility, interest and achieve
your goal to be noticed, remembered and
The courtesy you display
by making the reader’s job easier will
pay practical dividends by increasing
your chances of making the right